So the whole world waited with baited breath yesterday to get that text message from Obama about who his VP was. And the concept was great I thought, because of the way that social media has changed the news cycle. You see more and more news being broken via social media and it's then mainstream media who is making the commentary. Well Obama wanted to provide his supporters with that same kind of power, break it to the few first, before any official press release or any press conference or before any mainstream news source scooped it. Well after he didn't get me the text message yesterday, I kind of stopped caring. And that's the problem, because it had such a build up - because he had everyone anticipating the announcement yesterday when he couldn't deliver it was a huge let down to many. Now not to say this cost him voters or anything like that, I am just saying it's one of the problems with politicans trying to leverage social media & other technological innovations to reach their supporters. A decision like picking your VP is a very important one and takes lots of time and thought. But us social media types aren't very patient, if we don't get the information when we want it or when we thought that we were going to have it, we quickly move on. I think Obama has executed a brilliant social media and internet campaign, probably the best ever; but this time he let us down. Not to mention as
Andrew Shotland pointed out this morning
Google already knew